Charles Eadiecharlie headshot 1

Charles Eadie has over 30 years of consulting and public agency experience in planning and redevelopment in the Santa Cruz area, including work as Director of Campus and Community Planning at UC Santa Cruz, and in the cities of Santa Cruz and Watsonville. He has extensive experience managing and processing general plans, specific plans, zoning, annexation, environmental review, land use and project entitlements, disposition and development agreements, housing and commercial development, circulation and transportation planning, and campus planning. He was project manager for the Santa Cruz Downtown Recovery Plan following the Loma Prieta Earthquake, and played a key role in housing and economic recovery in Watsonville. In addition to land planning work, he has lectured and consulted internationally and written extensively about recovery planning and disaster management.

Mr. Eadie has a long record of civic involvement. He served as President of the Santa Cruz Chamber of Commerce, the UC Santa Cruz Alumni Association, and was President of the Cultural Council of Santa Cruz County and Vice President of the Pajaro Valley Performing Arts Association. He served as Vice Chair of the City of Santa Cruz Housing Element Advisory Committee and was a member of the Regional Transportation Commission’s Transportation Funding Task Force, as well as the City’s Master Transportation Study Advisory Committee.


Hamilton-Swift Land Use & Development Consultants 2005- 2016
City of Watsonville Redevelopment Agency 2004-2005
UC Santa Cruz 1999-2004
City of Watsonville Community Development 1991-1999
City of Santa Cruz Redevelopment Agency 1989-1991
City of Santa Cruz Planning 1975-1979; 1986-1989
Consultant/Writer 1979-1986


B.A. (Honors), Environmental Planning – UC Santa Cruz
M.J., Journalism (Berkeley Honors Society)– UC Berkeley
University Fellow, PhD Exams, Public Administration (Phi Kappa Phi Honors Society) –
University of Texas at Austin


American Planning Association
Earthquake Engineering Research Institute
Association of Environmental Professionals (past member)
Past President, current Board Member, UCSC Alumni Association
Current Board Member, KUSP Public Radio Foundation
Current Board Member, Friends of Long Marine Lab
Past President, Santa Cruz Chamber of Commerce
Board Member, Santa Cruz Chamber of Commerce, 1999-2013
Chair, Economic Development Council, Santa Cruz,
Vice Chair, Housing Element Advisory Committee (2003), Santa Cruz


Kimberly Eadie


Kimberly  Eadie has more than 20 years of professional experience in land use planning and design.  She holds a BA in Environmental Studies from UC Santa Cruz (1983) and a Masters in Architecture from UC Berkeley (1988). She has worked in public sector planning (City of Santa Cruz) and has many years experience in private planning consulting. By virtue of her academic and professional background in both planning and architectural design, Ms. Eadie  brings a strong “cross-professional” understanding to her work.  She has prepared general plans, specific plans, and has been involved in a wide range of residential and commercial projects.

Ms. Eadie’s work  emphasizes the bridge between land use planning and design. She has prepared policy and planning documents addressing sustainability and community character. She has prepared urban design guidelines and standards for future residential neighborhoods. Her work stresses the link between a community’s livability and circulation patterns, and emphasizes the importance of safe, appealing  public space and access in helping to foster a more intimate and functional connection between residents and their community.

In addition, she has prepared numerous site analyses and preliminary designs for residential and commercial developments. This work is thoughtfully crafted to respond to the unique qualities inherent to each project site, while aiming to optimize site development and work within the framework of governing policy, zoning and development standards.